Getting your message known- A Guide to Public Relations

Introduction:

This is a course which takes a look at the various forms of Public Relations activities which can be done by the small business or community organisation to get their message known, it only uses software which is available free of charge to all.

Course Outline:

  • Printed Form of PR
    • Newsletters & Leaflets
    • Type of newsletters
    • Pages, Sizes, Formats
    • Designing for appropriate distribution: on-line or print methods
    • Creating a newsletter
      • Adding text, photos, & Clip Art
  • Social Media
    • Creating Facebook Pages
      • Posting information and events
      • Adding photographs
      • Linking posters
      • Administrators
    • Twitter
      • Creating posts
      • Adding photographs
      • Linking Posters
  • Web Site
    • Available Free hosting packages
    • Creating and registering an appropriate domain name
    • Linking domain to web site
    • Creating appropriate email addresses, re-directing to other addresses
  • Banner design and printing

Assessment:

Assignment (Optional)

Certificate:

Certificate of Achievement with assessment

Certificate of Attendance without assessment